Prospecting is a sifting and sorting process. It is not so much a process of trying to convince someone. It’s like a numbers game where you go through enough soil to find the gold.

The followings tips can be considered to manage the game of prospecting.

Make large prospect list

• Allow for attrition
• Attrition is natural no matter how good the opportunity is
• Expect no-shows at meetings, or dropouts
• The more you communicate, the better the outcome

Prioritise your list into high and low

• People who have leadership qualities – high
• People who are people oriented – high
• People who are positive – high
• People who are self-motivated – high
• People who are successful – high
• People who have iron-will – high
• People who are complacent – low
• People who are negative – low
• People who have no drive – low

If possible, try to avoid one-to-one presentation unless you have no other choice because it is not time effective. However, this does not apply to one-to-one sharing over coffee or a meal.

If you use the conventional method of prospecting using telephone, try to make the calls short about 3 minutes. A 30 minutes call or even a 15 min call is unproductive. You can make 20 calls with a duration of 3 minutes but you only able to make 4 calls in a 15 minutes conversation within an hour.

You must prepare and practice your script or plan what to say or what to write when emailing your prospects. Do anticipate common questions forwarded to you such as how long will the session take or is it MLM? Remember to reply with cautious but confident.

Give gentle reminders before scheduled meeting. It emphasizes the importance of the meeting. Your prospects will see the seriousness of you to the meeting.

Have a proper closing at the end of the presentation i.e. getting commitment if they show interest and fix a date and time for follow-up as alternative. The follow-up must be executed within 48 hours, otherwise the enthusiasm or excitement shall dies. Worse still, if they talk to someone negative, their interest may be killed.

Bring them to your system or company meetings. Give them something related to the industries for them to read or listen such as books and tapes.

Hope these can help you in your career in Network Marketing.

Talk to you soon,

Jailani

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