Network Marketing is passed on by word of mouth from one person to another. If you are marketing a bad product in nature, getting your products known by this method would never last more than one time and your business will never survive.

However, since network marketing is a ‘people business’, it allows a quick duplication from one to two, four, six, tens, hundreds or even thousands. You could not established a fixed experience level for each person – your downlines; and method of doing it – the know how – needed also varies as well.

System not only involved the method or know how on how to run a network marketing business. It also involved people. As such, system also entails further human problems since there are so many individuals are involved in it. Problems could arise within the network marketing system itself.

In a nutshell, if the duplications of system are not properly created throughout the system, many other potential hazards could occur, even to the extend of collapsing the company. This could be seen in the many examples of network marketing or direct selling companies where they were forced to close down for no obvious reasons. That’s why if an organization does not practice duplication, it will definitely bring about disparity and disarray.

The challenge in network marketing is not about achieving a pin title or rank, but rather, in protecting the system in ensuring proper duplication and building a solid and strong global organization. In other word, the most important factor in a system is DUPLICATION; and it should be 100% duplication. It’s indeed the buzzword among network marketers, but surprisingly it always deviates by the time it reaches the 3rd or 4th generations of your organization.

But why this is happening. Everyone in an organization has his or her own fixed set of thinking and opinions. Although some are eloquent and possess persuasiveness in networking capabilities, this is not the right spirit of network marketing.

In my previous blog, I’ve mentioned that network marketing’s original idea or objective is to provide an opportunity for those with no money to invest in a business or shop space; those who live in remote areas and those who are willing to put in hard work, to gain the right knowledge -method or know-how in network marketing and prove themselves in this arena. As such, there is no requirement for individual charisma, etc.

Many network marketing organizations depend upon one ‘great speaker’ or ‘smooth talker’ to hold the organization together, but these will not work in the long run. The ‘speaker’ will ‘die’ too. How many smooth talkers are there in the world?

A complete system must be created taking duplication as the most important factor. With the presence of duplication, an organization is build within a team like an organized uniform groups. This is what we call the ‘people business’, where honesty, being down-to-earth, diligence and discipline are the core values.

Talk to you soon,

Jai