A closest friend of mine called me the other day after I posted my previous blog on Tips On Prospecting in Network Marketing. He wanted me to share with him on how to market the network marketing business online.
Another method of prospecting that could create a massive number of downlines that will provide you with a solid income is using the Internet. Whether you like it or not, in order for you to generate leads, you must venture out into the Internet. There really is no other way that I could think off; apart from the traditional or alternative method where you have convince your family, Aunts, Uncles, cousins and second and third cousins (you never met) to become your downline. You probably agree that this would not be any fun at all.
How do you do your prospecting through the Internet? Keep in mind that you still need to convey the same message that you do offline; the difference is the tools that you use – website or through emails. In other words, you have to equip yourselves with some knowledge if you want to execute your prospecting through the online method. These are the fundamentals that you must clearly understand if you want to market or prospect online.
List Building
One of the core fundamentals is building a list. When you are prospecting online, your list is unlimited and comes from all over the world. The Internet market is global! If you believed that you are marketing one of the best products in the world; from a widely known direct selling company; with one of the best compensation plan available; and the products that are sought after by consumers; then, you should market it online. Some company will provide you with a complete online marketing system that could help you in prospecting online. But some company won’t. You have to take note of it if you are inclined to online prospecting. But that’s not the end of the world, you can still build your own system, whether you want or otherwise. Building a list is similar to preparing a name list in the offline method. The only difference is that you don’t meet face to face with your prospects and sometimes you don’t even know your own ‘prospects’. Isn’t this is good? Well, not so.
Driving Traffic
You can have a complete professional website provided by the direct selling company or you created them, but if you could not get people to visit or come to your website, then it is as good as having a ‘white elephant’ staying in your virtual address (domain name) that do nothing. There are many methods on how you need to drive traffic to your website, such as, articles submission, blogging, social media website, back links, targeting unmonetized searches, offering something incredible, products reviews, joint-venture, etc.
Increasing Conversions
When someone visited your website, it must be able to convert him/her into a prospect. Remember that not all visitors can become your prospects, but your prospects can be turned into your downlines – consumers or business builder. How do you increase the conversion rate? There are few things you must take note.
Try to understand your visitors. What’s their need? Why they come to your website? What attracts them? How they know about your website? What traffic medium they use to find your website? Take note of all this.
Understand what you really want to achieve from having the website. What’s your objectives? What’s your goal? It is just to make money or to have a long-term mindset in your network marketing business. Your goals should be set with the visitors in mind! As you could not control the types of visitors, breaks your goals to cater different types of visitors e.g. get free ebook, read your blog posting, download video & audio recording, buy products, join as business partners, etc.
Bridge the gap between you and your website visitors. As your main goal is to prospect them into joining you in the business, you have to get you visitors to do so. Remember again that not all your visitors come for what you expecting. They have their own agenda. You must pre-sell your visitors before getting them to buy your objective. How you perform the steps depends on the situation, as it differs. Just get them to climb a ladder or staircase from the lowest to the highest level. Focus more on bridging the gap.
Duplication
In network marketing, whether you are prospecting offline or online, focus and fine-tuning only one effective system and duplicate it 100%! You must ensure that you keep on testing the system until you really satisfy with it. The keyword in having a good system that can be duplicated over and over again, is to test, carry-on testing, keep on testing, until fully tested that it works.
Must I be a good writer to create a good website that sells? It will be good if you can write. But if you don’t, you can get someone to write for you. I’ll touch on this on my next posting.
Now, in order to prospect online, you need to create a website if you are not provided one by your direct selling company. If you do not have the passion for it, then find something else you have a passion for. Life is much to short to be diddling around with something you don’t really care about. In the end, you will not succeed. Blame it on God if you want to, but your commitment to the whole idea of a promotional website will slip down around your ankles if you are not passionate about this thing in your site’s promotion.
Talk to you soon,
Jai
PS. Faraday took his invention, a crude motor prototype to the Prime Minister of Great Britain, Mr. Gladstone for backing. Gladstone asked Faraday what was the use of the motor. Faraday replied, “Someday you will be able to tax it”. His point was made, and Gladstone offered the support Faraday needed, all because Faraday knew how to sell his idea to someone else. Faraday could have told the Prime Minister of his great visions of the future of the motor. Instead, he approached it from Gladstone’s point of view and accomplished his goal.
How can you market your ideas effectively?
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